An interactive campaign for fans of the popular SISI Series
Fans of the german hit series SISI were invited to collect exclusive collectibles inspired by the costumes of the characters on the show. These collectibles unlocked exclusive behind-the-scenes
Reimagining the DVD Bonus Footage for the web3 era
The NFT collected by the fans of the show becomes the entry pass to a dedicated website where bonus behind-the-scene footage and augmented reality costumes are made available to the collectors.
Easy to redeem through a QR code displayed on the screen
As the target group of this Series is not the crypto native crowd. We worked with RTL to simplify to the maximum the process of acquiring the NFT ensuring a frictionless experience that would engage anyone curious with this new technology.
Engaging the viewer beyond the original programming