Desktop screenshot of case study
Bulls NFT Marketplace
Mobile screenshot of case study
Chicago Bulls NFT Store
Team and Brand Collectibles

Chicago Bulls

Celebrate Team Legacy. Reward Fan Loyalty.

The Bulls Legacy Collection highlights the team’s iconic six World Championships and features six original designs.

6 Championship Ring NFTs to Commemorate 6 World Championships

A new design and ring in quanitities symbolically linked to each title year, 91, 92, 93, etc.) were made available for purchase every day for a week prior to the start of the season. Each asset was minted in three tiers: 6 "legendary," 23 "iconic," and the rest listed as "rare."

Fans must collect & hold all rings in their Bulls Wallet to be eligible for the rewards.

Each NFT was available for purchase at the same price point, but the edition tier was randomly assigned post-purchase. The Bulls created three tiers of prizing to match the rarity of their ring collectibles, from in-arena experiences to being “Bull For a Day”

Each ring sold out in under 5 minutes and drove high engagement in the secondary market for months.