Bud Light & NFL

A Tokenized Ultimate Fandom Survivor Pick ‘Em Game for Fans

Fans collect their favorite NFL team-branded Bud Light can digital collectible to unlock entry to the Bud Light x NFL Ultimate Fandom Survivor Pick ‘Em Game. Throughout the season, collectors play for a chance to win NFL jerseys and merchandise, a year’s worth of beer, tickets to Super Bowl LVII, and more!

Collect Cans, Flex Fandom, Compete to Win

We minted and sold 32 different NFL team-branded Bud Light can digital collectibles on the Flow blockchain leveraging our Shopify storefront application at unlimited edition sizes. The artwork for collectibles and the custom, brand-owned ecosystem was created in conjunction with Bud Light's digital agency and the NFL's licensing team.

Purchase & Pick 'Em

Fans that purchased a Bud Light Team Can have an automatic entry into the game. Each week, fans are challenged to pick the winning team of a single matchup. Each team can only be selected once per NFT, so strategy and football knowledge is definitely a plus! If your team loses and the streak is over, fans can buy another Team Can on the marketplace to try again and keep playing.

Fans engage in the Bud Light Survivor game throughout the NFL season, correctly picking winners every week. As the winning streak grows, NFT holders become eligible for a chance to win increasingly epic rewards, including official NFL merch and jerseys, a year's worth of beer, and Super Bowl LVII tickets.